Trouble at Tag as new owner Advent wields the axe
We’ve noted agency cutbacks in the US but, so far, the UK has seemed to have got off relatively lightly (it was the best-performing region for most holding companies in 2017). But non-aligned...
View ArticleWilliams Lea Tag buys production studio Taylor James
Global production agency Williams Lea Tag has bought digital production studio Taylor James. Tag is now owned by private equity company Advent International. Taylor James was founded in London in 1999...
View ArticleProduction agency Tag waits on BBH and Tesco
Giant production agency Tag is waiting to hear what exactly its role will be in the new world of Tesco and freshly-appointed creative agency BBH. Tag boss Peter Zillig emphatically refutes an earlier...
View ArticleHogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the...
View ArticleBarry Jones of Hogarth: riding the production revolution
Barry Jones (below) is the CEO and co-founder (with Kevan Thorn) of Hogarth, one of the giants of the production world. Now 64 per cent owned by WPP, Hogarth began in an attic on London’s Carnaby...
View ArticleOmnicom attacks production independents with rollout of in-house operation eg+
Omnicom is upping the ante in the production wars by bringing its in-house production units into a new operation eg+ worldwide. Eg+ was formed by the merger of New York’s E-Graphics and Hub Plus last...
View ArticleMcCann promotes Craft boss Lopez to Europe role to spearhead production drive
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are...
View ArticleTag’s Smoke & Mirrors opens in Amsterdam
Smoke & Mirrors, the post-production and effects company owned by Williams Lea Tag, is launching in Amsterdam, its seventh office across the world. Smoke & Mirrors already operates in London,...
View ArticleProduction giant Tag has a new owner – could that bring Parish and Jameson...
Still one of the most searched stories on MAA is one from 2013, speculating that Steve Parish and Richard Jameson, the duo who build up international production agency Tag and sold it to Deutsche Post...
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